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“Supply Chains are only of interest to the customers when they go wrong”
The truth of the
above statement is shown for instance in the latest scandal over horsemeat in
processed meat products. The inclusion of horsemeat in branded food products
without the knowledge of the supermarkets, the processors and their customers
has caused significant reputational and financial damage to the industry.
1. By taking as an example a Supply
Chain that you are familiar with, identify and discuss the major obstacles that
must be overcome to manage that Supply Chain successfully (60% of the overall
assignment grade).
2. How should purchasers (or buyers) within your chosen Supply
Chain prepare for potential breakdowns in their Supply Chain? (40% of the
overall assignment grade).
Typical examples of Supply Chains
may include: production of fresh milk, automobile manufacturing, outpatient
appointments or accident and emergency departments in public hospitals, banking
services, supermarkets etc.
Some of the data for this
assignment may be ‘live’; for instance the horsemeat scandal was reported
extensively in the newspapers, on the media and also in parliamentary accounts.
You should use these sources for information on what may go wrong with your
Supply Chain. Material for most Supply Chains is easily available and is
included in books and articles. Theory of supply chain strategies,
relationships and response to breakdown is to be found in textbooks and peer
review journal articles.
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