MGT411 International Management Assignment

Resources

Read/review the following resources for this activity:

• Textbook: Chapter 4

• File: Disneyland Paris (available in Course Documents)

• Case Analysis Overview (available in Course Documents)

• File: APA Citation of a Case Study Example (available in Course Documents)

• Minimum of one resource

Disney entered Europe with several incorrect assumptions and poor research. In this assignment you will identify the problems that arose and how Disney should adjust for the immediate situation and what should they do in the internal organization.

1. What is the case about?

1. What kinds of information do you have to work with in your analysis?

1. If specific questions for the case have been assigned, review these questions to insure comprehension and to guide your next step(s).

1. Read the case for content understanding. Be sure to note important information and key facts. Ask yourself: “If I were the manager/individual, what would I do?”

1. Develop a preliminary answer to each of the case questions or a set of action plan recommendations (depending upon the specific case assigned). Study the case again analyzing the information pertinent to the question(s) or recommendations to see if your decision/response is supportable.

1. Prepare a final set of recommendations with appropriate case supporting data/facts.

• 3-4 pages (approx. 300 words per page), not including title page or references page

• http://www.hiddenmickeys.org/Paris/English/LynEuroDisney.html

• 1-inch margins

• Double spaced

• 12-point Times New Roman font

• Title page with topic and name of student

• References page (minimum of one resource)

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1. Develop a working global consciousness to support managerial decisions in the international business environment.
2. Understand the significant cross-cultural values operating in the international business environment and the impact of these values on business decisions.
3. Develop a working familiarity with significant international management research studies and theoretical positions in the areas of competitive advantage and cross-cultural management.
4. Understand the issues involved in the management of an international workforce and the problems of headquarters and subsidiaries in meeting organizational objectives.
5. Continue the process of applying prior learning to the resolution of new issues and problems in an international analytical framework.
6. Strengthen their analytical skills through the utilization of case studies to create workable management action plans and problem solutions.

Introduction

Activity Instructions

Review the Disneyland Paris case in Course Documents.  Using the format for Case Analysis Overview (described in Week 1 in Lecture 1, and available in Course Documents), respond to the following:

Writing Requirements (APA format)

Grading and Assessment

Course Learning Outcome(s): 1, 2, 3, 4, 5, 6

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