Nonprofit Case Study project 2

THE NON PROFIT CHOOSEN IS UNICEF Nonprofit Case Study (25% of the final grade)
Instructions
Nonprofit Case Study - worth 25 percent of your final grade. Includes Course Outcomes: 1)      Assess the importance of marketing to both the internal and external environments in which nonprofits operate including the competitive environment of alliances, partnerships, mergers, cause marketing and social responsibility in order to effectively develop marketing programs that accomplish organizational goals. 5)      Examine the profession of nonprofit marketing from both an academic and career-oriented perspective applying primary research towards experiential projects that simulate nonprofit marketing management responsibilities. Bloom’s for the Nonprofit Case Study: Remembering - finding, storing, recalling and describing information.   Understanding - explaining and constructing meaningful ideas and concepts.                                                                                                                                                                        In this eight-page assignment, you will be conducting an in-depth analysis of a nonprofit organization's marketing efforts in the role of a nonprofit marketing professional. You can continue to use the same nonprofit you chose for the marketing journal or choose another one. Since this assignment builds on the first one you may even find some of the information already researched, will come in handy! THE NON PROFIT CHOOSEN IS UNICEF Multimedia/Social Media: These are sites I think you should be familiar with and suggest the use of these sites towards the assignment. The purpose here is to introduce you to sites you may not be familiar with and to apply them in the context of a specified learning outcome, in this case, your Case Study. Smore – create newsletters    https://www.smore.com/                                       Fotobabble – managing marketing campaigns http://www.fotobabble.com/ Scribd – digital library http://www.scribd.com/ Podomatics – create a podcast promotion http://www.podomatic.com/login Step 1 - Intro to the organization---- TWO PAGE DOUBLE SPACE PAPER Prepare a two page, double-spaced paper including: the name of the nonprofit organization you will study the organization's mission statement an annotated bibliography of at least five sources you will use to find information on your nonprofit and a brief description about why you chose this source should follow each citation. Step 2 - Marketing situation and target audiences---- THREE PAGE DOUBLE SPACE PAPER Continuing with your selected nonprofit organization, Step 2 of your case study will be your analysis of the organization's marketing mix (remember those four P's). Include a discussion/diagram of two target audiences. Please use a Venn Diagram here as an analogy to compare the similar/ and non-similar characteristics and attributes of these audiences. This helps to recognize common needs and establish economies of scale for resource allocation. A Venn Diagram is a graphical illustration of the relationships between and among sets of data, groups or objects that share something in common. The Venn Diagram is made up of two or more overlapping circles that show all possible logical relations between a finite collection of sets. The Venn Diagram uses illustrative circles to show areas of overlap and separation between data. Step 2 of your nonprofit case study should be three pages double-spaced in length. Step 3 - Environmental scan---- THREE PAPER DOUBLE SPACE PAPER Select one of the target audiences identified in Step 2, preferably the target audience most closely aligned with the organization's mission. For example, the American Diabetes Association targets doctors, diabetes educators, patients, family of patients, and donors. The primary audience is patients with diabetes. These five criteria compose your summary report of this paper. Demonstrate your understanding of each of the following: State in your own words, the value proposition of the nonprofit towards your selected target audience. How might the organization facilitate the exchange of its value proposition with the target audience? Evaluate the competitive position of your organization (hint: might use a SWOT Analysis here). Comment on the organizations branding strategy, is it a recognizable brand, why? What types of communications strategies is the organization currently using or could be using? Step 3 of your nonprofit case study should be three pages double-spaced in length.

Rubric Name: Case Study

Criteria Level 5 - Total Points Possible for each criteria Level 4 - Total points possible for each criteria Level 3 - Total points possible for each criteria Level 2 - Total points possible for each criteria Level 1 - Total points possible for each criteria Quality 5 points Exemplary quality of material presented. Adherence to submission requirements. Lacked typos, used proper grammar, contained page numbers and no blank pages.  Assignment submitted by deadline. 5 points Above average presentation of assignment material. Adherence to most submission requirements. Lacked typos, used proper grammar, contained page numbers and no blank pages. Assignment submitted by deadline. 4 points Average presentation of assignment material. Adherence to some submission requirements. Few typos, used proper grammar, lacked page numbers and contained blank pages. Assignment submitted after deadline. 4 points Below average presentation of assignment material. Adherence to few submission requirements. Contained typos, improper grammar, lacked page numbers and contained blank pages. Assignment submitted well after deadline. 3 points Below average presentation of assignment material. Extreme lack of adherence to submission requirements. Contained typos, improper grammar, lacked page numbers and had blank pages.  Student did not turn in assignment. Evaluative 6 points Student demonstrated a superior knowledge of material, and correctly presented all required elements of the case study.  Included graphs, charts and diagrams when appropriate. 5 points Student demonstrated a working knowledge of material, and correctly presented all required elements of the case study.  4 points Student demonstrated an average knowledge of material, and correctly presented most required elements of the case study.  4 points Student demonstrated a below average knowledge of material, did not present adequate required elements of the case study.  3 points Student did not demonstrate knowledge of material, and did not present required elements of the case study.  Bloom's Cognitive - Remembering and Understanding 6 points Superior comprehension of the process towards understanding a case study, remembering to discuss important elements of the marketing strategy, and presenting in a highly organized written format. 5 points Above average comprehension of the process towards understanding a case study, remembering to discuss important elements of the marketing strategy, and presenting in an organized written format. 5 points Average comprehension of the process towards understanding a case study, remembering to discuss most of the important elements of the marketing strategy, and presenting in a meaningful format. 4 points Below average comprehension of the process towards understanding a case study, remembering to discuss few important elements of the marketing strategy, and presenting in meaningful format. 4 points Lack of comprehension, understanding and remembering to discuss the elements of the marketing strategy.  Did not organize materials into a meaningful format. Aligns to Course Outcomes #1 & #5 8 points Exemplary demonstration of the relationship between the nonprofit and its competitive operating environment. Outstanding discussion of the nonprofit and its marketing situation, target audience and environment from the perspective of a nonprofit marketer. 7 points Above average demonstration of the relationship between the nonprofit and its competitive operating environment.   Above average understanding of the nonprofit and its marketing situation, target audience and environment from the perspective of a nonprofit marketer. 6 points Average demonstration of the relationship between the nonprofit and its competitive operating environment. Average understanding of the nonprofit and its marketing situation, target audience and environment from the perspective of a nonprofit marketer. 5 points Below average demonstration of the relationship between the nonprofit and its competitive operating environment.  Limited understanding of the nonprofit and its marketing situation, target audience and environment from the perspective of a nonprofit marketer. 4 points Failed to demonstrate any useful knowledge of the competitive operating environment of the nonprofit or its marketing situation, target audience and environment from the perspective of a nonprofit marketer. Overall Score Level 5 25-23 points 23 or more Level 4 22-20 points 20 or more Level 3 18- 19 points 18 or more Level 2 15-17 points 15 or more Level 1 14-0 points 0 or more

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