Introduction - Innovative Product

The innovative product we have selected is “Anti-Pest Paint”, a wall and roof paint that repel pest from being enter into anti-pest painted room. As everyone is confronting issue in today's life regarding pests (Lizards, Mosquitoes, flies and so forth.) in homes which causes genuine maladies, for example, Dengue, Malaria and unfavourable susceptibilities.
Dengue fever and Malaria is progressively turning into a pestilence. Because of the high cost of treatment, the ailment spread more quickly in current decade than in earlier years. As of March 2015, Dengue killed more than 2300 individuals in whole world and more than 1.7 million are contaminated by this mosquito conceived malady (Guzman, 2002). And, there were an estimated 627,000 malaria deaths worldwide in 2012 (WHO, 2015)

Individuals are quite tensed and need a solution to save their lives from these specific illness. For such reason, current situation demands an innovation in form of anti-pest paint that will repulse any pest like mosquito, fly, aunt etc.

Area of Innovation

The area of this innovation is “Customized Construction Goods”. Wall and roof paints are an essential part of any sort of construction in today’s scenario, i.e. House, Shop, Building etc. These paints are usually used to give an attractive design to wall and roofs, so that it gives a fair feeling to users. But, if some extra ingredients will be added to paint, it could contribute in relief from micro-insects and saving user’s health (Lengeler & Sharp , 2003).
Generally wall paints available in market include following four substances (Substech, 2015):
·         Pigments are granular solids consolidated into the paint to contribute shading, durability and surface, give the paint some uncommon properties or essentially to decrease the expense of the paint.
·         Binder is the real film framing part of paint. It is the main part that must be exhibit; different parts recorded underneath are incorporated alternatively, contingent upon the craved properties of the cured film. This grants grip and unequivocally impacts such properties as sparkle potential, outside strength, adaptability, and durability.
·         Solvent are to change the curing properties and thickness of the paint. It is unpredictable and does not get to be a piece of the paint film. It likewise controls stream and application properties, and influences the soundness of the paint while in fluid state.
·         Additives are normally included in very little amount but they give an extremely huge impact on the item. A few illustrations incorporate added substances to change surface pressure, enhance stream properties, enhance the completed appearance, expand wet edge, enhance colour soundness, give liquid catalyst properties, control frothing, control cleaning, and so on.
We suspect the same ingredients for innovative anti-pest paint with five extra dissolvable chemicals that are Allethrin, Resmethrin and some Anticoagulants, having following applications:
·         Allethrins: are a couple of related manufactured mixes utilized as a part of insect poisons (Laforge, Nathan, & Schechter, 1956). They are manufactured pyrethroids, an engineered type of a substance discovered characteristically in the chrysanthemum bloom. They were initially combined in the United States by Milton S. Schechter in 1949. Allethrin was the first parathyroid.
·         Resmethrin: is a parathyroid insect spray with numerous uses, including control of the grown-up mosquito populace (Kenzo, Loretta , & John , 1974). They are often use as ammunition against malarial virus (Samuelsen, Paré-Toe, Baldet, & Skovmand, 2004). 
·         Anticoagulants: These are chemicals that cause inward draining in a rat, as they piece the creation of the coagulating elements. A portion of the regular anticoagulants utilized as a part of rodent toxins are warfarins and difethialone (Walter Ageno, et al., 2012).
Mixture of all these component could be a result of a perfect anti-pests paint. These elements could be used as raisins in paint ingredients. An investment in research to identify chemical composition of these elements with paint material could provide more detailed information about their solvency level. We trust that if these elements are soluble in paint ingredients, then this item could have an appeal in Market than presently existing paint items.

Important Milestones in this innovative Idea

A well-known paint manufacturing company "Jotun Paints (Europe) Ltd" presented a similar innovative idea for a specific group of surfaces, with two-pack epoxy, suitable as a long introduction undercoat for epoxy and polyurethane frameworks and intended to avert osmosis in fiberglass boats. It can be utilized both as first stage for a wide range of substrates, including steel, fibre glass, aluminium and marine timber, and as transitional grip undercoat, for polyurethane or antifouling's on top of epoxy preparations. It is especially suitable for cycles against osmosis, and gives a decent hostile to destructive impact (Jotun, 2015). But, Jotun have focused on specific formulae that we are presenting for walls and roofs and save from pests causing various diseases (Jotun Technical Department, 2015). There are certain milestones for companies not able to bring this idea into market, most important of them are as following:
·         Most of the businesses need to follow certain health and safety regulations implemented by government. Most of today’s children under age of 10 years are having the habit of licking walls which is a symptom of vitamin deficiencies that might include excessive licking, typically of non-food items (Livestrong, 2013). Adding harmful material into wall paint may cause serious health issue for children’s, hence not a safe idea and may not be permitted by health and safety government officials, is a major milestone for this innovation.
·         The wall paint is usually replaced by user after minimum 2 years span (Old House Journal, 2015), but anti-pest elements in this paint will may not provide such long-lasting results, hence organizations having such perception may do not want to invest in this idea.
·         Walls and roofs dampness is another milestone to this innovation. Some paint manufacturing companies also introduced slippery paint which is used for repelling Lizards from being stick to walls and roofs, but this idea haven’t worked well due to variable environmental conditions, i.e. the main idea was that slippery paint is not having pores when applied to hard surfaces, but wall and roofs have different conditions of dampness in variable environment hence outer surface changes its condition with a change in inner surface (Kofi Agyekum, 2014). The failure of this simple idea also diverted the thinking of organisation to focus on this area of research.
·         Due to added anti-pest substance, the paint will may have offensive smell when applied to walls and roofs in unexhausted areas and consumers will hesitate to buy this product.

Effects of Innovation on Organizational Management Approach

Another paint manufacturing organization “Coral Dulux” also launched this innovation in African part in April, 2013. They specifically designed this product as a weapon for Malaria-ravaged country “Ghana” (Durability and Design, 2013). This innovation positively affected Strategic management approach of company but negatively affected adaptive management approach of company. Such that, they strategically introduced this product by trying hard to reduce its disadvantages but didn’t successful in terms of cost reduction and increased productivity level (Working Knowledge, 2007), due to milestones mentioned previously. Also, strategic management didn’t completely focus on the main innovation idea and used expensive insecticide crystals to repel mosquitos. These insecticide crystals only release when an insect when an insect lands on the painted surface (Chemistry World, 2012). This property was added as a strategic approach to reduce offensive smell of paint and make it non-toxic for humans (Coral Industries, 2015), but on the other side expensive insecticide crystals increased the cost of product and life time of goods was also not much as required by consumers. Hence, management of Coral Dulux failed to fulfil its consumer needs with this product.

Future Development of this innovation

This innovation could be developed in future with less disadvantages and cost, if following recommendations would be strategically followed:
·         Companies need to invest in R&D to identify most common diseases causes by pest, finding common species of pests, repelling substances for such species and identifying feasibility of chemical composition of those substances with paint ingredients.
·         Cost reduction should be main aim of organization to provide this product at low price in disease victimised countries, where people are reluctant to buy such products at high price with perception of their failure. Companies who are already having machinery and equipment of manufacturing paint products should focus on this innovation, by adding some extra ingredients into already designed product. This will help in reduction of cost and operating expenses of company, for this new innovation.
·         A major milestone of wall licking problem of children with vitamin deficiency (Livestrong, 2013) could be removed if company create awareness amongst user to apply paint on surface above 5 feet of area of wall, so that children could not lick the paint applied area.
·         Long-lasting product could increase productivity level and trust of product amongst its consumers and accounts for successful adaptive management approach of company, hence production management need to hire some experienced chemist who can enhance the life period of results of anti-pest paint, with less offensive smell and side effects.


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