‘Lands’ End’ and ‘Sustainable Advantage’ Study Solutions

‘Lands’ End’ and ‘Sustainable Advantage’ Study Questions

(Note that his reading involves 2 papers)

To the degree possible, answer these questions using the terminology and concepts outlined in the
Piccoli and Ives paper on sustainable advantage, i.e. the barriers to entry, etc.

Your case analysis should NOT simply answer these questions. Follow the case analysis suggestions in the syllabus. The questions are aids to direct you to key points in the case.

1.       Would you purchase custom tailored apparel on the Web?  Why or Why Not?

2.       What is the role of the Internet in supporting the Lands’ End custom tailoring program?

3.       Does Lands’ End custom tailoring program provide Lands’ End with a competitive advantage? Is any advantage created significant?

4.       Assume that, based on undisclosed internal information, that Lands’ End custom tailoring program is believed by management to have created a competitive advantage, is this advantage sustainable with respect to the threat of imitation?

5.       Knowing what you know now, what would you have done differently, if anything, if you were Bill Bass in early 2001?

6.       How is Lands’ End custom tailoring program doing at the time the case ends?  From public sources and by reviewing the web site, assess the current state of the initiative. What would you do if you were put in charge of the program?  What are the implications of the Sears Merger?  What should ASI be doing?

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