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Background: A tech startup with a groundbreaking product is seeking to expand into international markets. In this assignment, you will assess the case and devise an international market entry strategy.
Tasks:
- Analyze the product, target market, and competitive landscape in the startup's home market.
- Identify potential international markets for expansion, considering factors like market size, competition, and regulatory environment.
- Develop a comprehensive market entry strategy, including market research, pricing, distribution channels, and promotional tactics.
- Evaluate the risks and challenges associated with international expansion, proposing risk mitigation strategies.
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