International Market Entry Strategy for a Tech Startup Marketing Assignment Solution Answers - University Garduate/Masters Level

Background: A tech startup with a groundbreaking product is seeking to expand into international markets. In this assignment, you will assess the case and devise an international market entry strategy.


  1. Analyze the product, target market, and competitive landscape in the startup's home market.
  2. Identify potential international markets for expansion, considering factors like market size, competition, and regulatory environment.
  3. Develop a comprehensive market entry strategy, including market research, pricing, distribution channels, and promotional tactics.
  4. Evaluate the risks and challenges associated with international expansion, proposing risk mitigation strategies.

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