Digital Marketing Transformation in the Luxury Fashion Industry Marketing Assignment Solution Answers - University Garduate/Masters Level

Background: A luxury fashion brand is looking to shift its marketing strategy towards digital channels to reach a younger audience. In this assignment, you will examine the case and formulate a digital marketing transformation plan.


  1. Conduct a thorough analysis of the luxury fashion industry, including consumer behavior trends.
  2. Develop a digital marketing transformation plan, outlining the use of social media, influencer partnerships, and e-commerce strategies.
  3. Provide a budget allocation for the digital marketing initiatives and ROI projections.
  4. Present a risk assessment, considering potential challenges related to brand image and customer engagement during the transformation.

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