Rebranding Strategy for a Global Retail Chain Marketing Assignment Solution Answers - University Garduate/Masters Level

Background: A global retail chain is facing declining sales and a need for a rebranding strategy to revitalize its image. In this assignment, you will analyze the case and develop a comprehensive rebranding strategy.


  1. Analyze the current market positioning and brand perception of the retail chain.
  2. Propose a rebranding strategy, including changes to the brand identity, messaging, and marketing channels.
  3. Develop a detailed implementation plan, considering the global reach of the retail chain.
  4. Assess potential challenges and risks associated with the rebranding effort and provide mitigation strategies.

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