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Background: A global retail chain is facing declining sales and a need for a rebranding strategy to revitalize its image. In this assignment, you will analyze the case and develop a comprehensive rebranding strategy.
Tasks:
- Analyze the current market positioning and brand perception of the retail chain.
- Propose a rebranding strategy, including changes to the brand identity, messaging, and marketing channels.
- Develop a detailed implementation plan, considering the global reach of the retail chain.
- Assess potential challenges and risks associated with the rebranding effort and provide mitigation strategies.
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